The best Valentine's Day gifts come at a range of price points, and can either be sweet and romantic or just simply useful. This year, we've collected loving Valentine's Day gift ideas that won't break the bank, for everyone on your list — her, him, couples, kids, and more.
So far, we're seeing our readers lean sentimental this Valentine's Day, with the most popular pick being a beautiful box of preserved roses that will last long past February 14. Another common affordable option that still shows them you care is this personalized song plaque, cementing a romantic musical memory for you both.
You can use this guide to search for top Valentine's Day gifts by category, like Tech, Beauty, Home, or Kitchen. For more specific gift ideas this Valentine's Day, check out our full guides to the best gifts for men, women, girlfriends, and wives.
Valentine's Day gifts for her
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An affordable luxury watchBreda makes beautiful unique luxury watches — most of which cost under $200.
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A sleek tote they can customizeThis Italian leather tote has a sleek look and comes with optional accessories like a crossbody strap or laptop sleeve.
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A classic, sustainably made fleeceWhether her outing is a hike in the mountains or an errand run around town, this pullover will keep her warm.
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A tiny but thoughtful charmTurn the classic love letter into a personalized charm they can carry with them or wear anywhere.
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Jewelry with a personal touchThese delicate, floral earrings are a subtle nod to the best month of the year: the month that has her birthday.
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Cozy slippers to pad around the house inOne of L.L.Bean's most popular shoes, these moccasins will keep their feet warm without making them sweaty.
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For the goddess in your lifeEach necklace in Awe's series is inspired by goddesses or goddess-like historical figures.
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Flattering, super-soft leggingsThese leggings are buttery soft, super flattering, and offer a unique criss-cross design at the waistline.
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A cozy cashmere scarfPractical, comfortable, luxurious — a cashmere scarf is the epitome of good gifting for anyone, and any occasion.
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Minimalist gold hoopsThese affordable 14k gold hoops are perfect for everyday wear while still feeling like a special gift.
Valentine's Day gifts for him
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A high-quality, sustainable flannel shirtMade from 100% organic cotton, this shirt is incredibly soft and sustainable — even its buttons are made from eco-friendly palm nuts.
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Essentials to stay sharp on the goThis waterproof shaving kit contains TSA-friendly sizes of the essentials for a clean shave.
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A sustainable cashmere sweaterThis under $100 cashmere sweater is soft to the touch, making it an excellent Valentine's Day gift.
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The best socks money can buyFor the one who says they don’t want anything, upgrade their everyday essentials with a pair of Bombas. These socks are exceptionally soft, comfortable, and so thoughtfully designed, they may not be able to go back to their old socks.
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Slippers to help him stay cozyComfortable slippers are a practical gift that he'll love to wear around the house and while running errands.
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A matching set for effortless styleOur Style editors love Tommy John’s loungewear. This set is perfect for chilling at home or running errands.
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A cozy beanie for cold daysMade of a soft yet durable material, this hat has a classic fit and comes in a variety of colors.
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A funky pair (or pairs) of underwearUnderwear might seem like a strange gift, but hear us out. MeUndies are so comfortable, they're sure to become his favorite.
Classic Valentine's Day gifts
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Classroom Valentine cardsThe tradition of classroom Valentines day cards doesn't have to end where adulthood begins. Spread nostalgia with one of these sets.
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A box of roses that lasts all yearThese beautiful arranged roses will last long past February 14, reminding them of your love all year.
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A box of unique trufflesThis box is full of chocolate truffles infused with adventurous flavor pairings from spices to liqueurs.
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A geeky and creative cardThe best thing about LovePop's cards is that they can also be displayed as decor and art.
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Flowers because it’s Valentine’s DayWhile it’s always a good time to gift an UrbanStems bouquet, there’s something beautiful about celebrating your blooming love with blooming buds. UrbanStems has a host of gorgeous arrangements, including ones specifically curated for Valentine’s Day. Think heavy on the roses, pinks, and reds.
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A monogrammed animal friendStuffed animals are a comfort for people of all ages. Hazel VIllage’s darling woodland creatures are customizable with a hand stitched monogram.
Food & beverage gifts
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Mimosa cubes for a Galentine's celebrationPerfect for a Galentine's Day gathering, these cubes turn any glass of bubbly into a fun, fizzy cocktail.
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A "perfect pair" of gourmet cheeses and accompanimentsSpecialty cheesemaker Murray's combines two kinds of cheese with two meats or snacks every month in this delicious monthly subscription.
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A cake to satisfy all their sweet teethIf you can't decide on just one dessert, this combination brownie-cheesecake-layer cake should do the trick.
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A box full of sweet treatsMilk Bar is arguably the holy grail of sweet treats, so it's a natural fit for a Valentine's Day gift.
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A gift set of quality olive oil and vinegarWe love Brightland's high quality olive oil and vinegar — they're perfect gifts for any chef.
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A spicy gift for someone who has the opposite of a sweet toothWe all know someone whose entire personality is the fact that they can handle spice. This gift set, filled with some of the hottest sauces around, will make them prove it.
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A non-alcoholic toastThey don’t need to drink alcohol to cheers to your love. Proxies use wine grapes, fruits, teas, and spices to create unique sips that have the acidity, tannin, and body of wine, minus the ABV content.
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A gourmet coffee bean subscriptionMore than one area of the globe boasts amazing coffee. Atlas Coffee Club is out to prove that by sending coffee from a different region every month.
Gifts for couples
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A DIY plaster kit for a custom sculptureThis kit comes with everything needed to immortalize your hand-holding through a fun, collaborative project.
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A custom catchall for rings and keysAn especially great gift for any newlyweds, this catchall can be monogrammed with your or the couple's initials.
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A book of questions for future date nightsWritten by a happily married couple of psychological researchers, this book features guidance on how to stay connected.
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A custom cartoon portraitFor the partner who makes your heart float, get them this whimsical custom portrait of you two.
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A Lovebox perfect for the far-away loved oneUse an app on your phone to send photos, drawings, animations, and messages to your long-distance loved one’s lovebox.
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A keepsake book filled with sweet somethingsAnyone with a sentimental side will gush over receiving this thoughtful little fill-in-the-blank book.
Beauty & wellness gifts
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A silk sleep maskHelp them get their beauty sleep with this 100% mulberry silk eye mask. Not only is it practical, but it comes in the cutest colorways.
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A spa gift cardAfter purchasing a Spafinder gift card, you'll be recommended to their network of reputable spas that offer relaxing treatments and massage therapy.
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A soothing bath soakTaking a bath goes from an everyday task to something special with the addition of this nourishing bath soak. Not only will it hydrate and soften skin, but it’ll get them to slow down and truly indulge in the experience.
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A book to spark creativityRick Rubin is one of the world’s most prolific record producers. His new book explores our relationship to artistry; it’s a great read for anyone looking to imbue their life with creativity.
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A massage at home, every dayGive the gift of self care with a shiatsu massager. It’ll melt away tension in their back, neck, and shoulders with ease.
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A cozy bathrobeExtra-thick and made from soft and durable long-staple Turkish cotton, this robe will make their bathroom feel like a private spa.
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A stress ball to take the edge offIf your valentine has been stressed lately, this is a silly but sweet gesture to help them relax just a bit.
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A lip mask for kissable lipsLaneige’s Lip Sleeping Mask is the ultimate in plumping and hydrating your pout.
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A fragrance samplerYour beloved can explore a sampler pack of totally original perfumes or colognes and discover what they love most in a scent.
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A pillow that makes traveling more comfyThe Trtl Travel Pillow is one of the best on the market, and a practical gift your favorite jetsetter will use plenty.
Kitchen gifts
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A heart-shaped Le CreusetLe Creuset has fantastic pieces of cookware to invest in, and the brand's heart-shaped offerings make the gift even more special.
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A comfy, functional apronThis cross-back linen apron, endorsed by Bon Appetit staff, keeps their clothes clean without requiring string tying.
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A heart-shaped serving spoonThis simple yet practical gift works for pretty much anyone you love — a partner, a best friend, a parent or sibling.
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Dreamy wine glassesIf you always look forward to your wine toasts, up the experience with these pretty, trendy wine glasses.
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A heart-shaped mini waffle makerYou can use this mini waffle maker to make them a Valentine's Day breakfast they won't forget (and many more like it).
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A fun and educational cooking classFriends, family members, and lovers alike will enjoy Cozymeal's professionally taught cooking classes.
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Adorable heart-shaped platesYou can mix-and-match the heart-shaped dinnerware you want, from plates to bowls and mugs.
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Beautiful bowls to hold trinkets or snacksHowever your recipient decides to use these small dishes, there's no disputing their style.
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Their very own cookbookWhether they’re making dishes that have been passed down in their family for years or creating fresh kitchen traditions, this journal is the perfect place to house all of their culinary creations old and new.
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An easy and affordable way to make coffeeThis brewing method is low maintenance, highly delicious, and sure to improve their daily coffee rituals.
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Tools for making fresh pastaMaking fresh pasta at home is an equally fun and delicious endeavor. With a parpadelle cutter, campanelle cutter, and ravioli stamp this trio is perfect for trying their hand at new culinary creations.
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The IT water bottleIt feels like every season there’s a cool new water bottle in the spotlight. Right now? The Owala FreeSip, with its triple-layer insulation and built-in straw, is all the rage.
Tech gifts
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A handy e-book readerThe Paperwhite has won over many readers on Insider Reviews, even those who previously swore by physical paperbacks.
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For the traveling movie loverTurn any room — or flat surface — into a theater-worthy experience with this pocket-sized projector.
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For the intuitive sleeperBy mimicking sunrise, this alarm clock wakes you gently by tapping into your body’s natural response to daylight.
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Bluetooth-compatible tunesThis speaker is powerful enough to fill a room, yet stays portable thanks to its wireless design.
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Capture memories without using a phoneBring back the nostalgia of physical photos with this instant film camera that’s perfectly sized for travel.
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A custom phone case of a beloved petIf they love the dog or cat more than anyone, commemorate that love with this phone case.
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Airtags so they don’t lose their most valued possessionsGifts that make their lives easier are a great way to show someone you see them and you care. If they’re always misplacing their belongings, well, you know what to do.
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A digital frame with unlimited storageWhy frame one picture when you can frame thousands? This digital frame connects to their phone, making it easy to cycle through all of their favorite memories.
Home gifts
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An interactive plaque of your favorite songIf you're always humming your favorite song together, immortalize it with this light-up plaque.
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A movie scratch-off posterMade for cinephile couples (or just ones who can never decide what to watch), this scratch-off poster features 100 classic movies that span all genres.
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A romantic candle to brighten up any roomIf you want to set a romantic mood on Valentine's Day, try this Love Letters candle.
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A personalized photo calendar for their deskFor those who want to add thoughtful decor to their office desk, this calendar is simple and customizable.
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A soft blanket to keep warmWhat better way to cozy up than with a faux fur throw? Beyond its warmth, this luxe blanket also really ties a room together.
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A blanket that feels like a hugWhen you can’t be there to give them a hug, Bearaby’s knitted, 100% organic cotton Napper can be. The weighted blanket comes in 10, 15, 20, and 25 pounds and is proven to help them feel calmer and fall asleep faster.
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The gift of a better showerThe Jolie Filtered Showerhead is the latest and greatest bathroom accessory for anyone who takes their skincare and haircare very seriously. They’ll be thanking you when they experience the hair-softening, skin-smoothing powers of this product.
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A heart-shaped cat scratcherIf your recipient is a cat lover or your actual cat (we won't judge), they'll delight in this cat scratcher.
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A safer way to enjoy their favorite candlesA gift that says “I love you, but stop leaving the house with candles still burning.”
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A plant for good luckGive the gift of abundance, and gorgeous greenery, with a Money Tree which is known as a symbol of luck and prosperity.
Hobbies & games gifts
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A Lego bouquet you can build togetherIf they're a big fan of LEGOs or hands-on activities, why not opt for this creative take on a classic Valentine's Day gift?
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A custom birth chart bookWhether the recipient is hardcore into astrology or has a passing interest in knowing their moon sign, this beautiful book is bound to be a hit.
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A portable backgammon setNow they can take game nights with them wherever they go. You can even personalize this travel backgammon set with their initials for an extra $12.50.
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A functional and fun everyday bagSlung over the shoulder or worn crossbody to go hands-free, this bag is practical and effortlessly cool.
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