You're eager to break into the media industry as a consultant. What are the crucial steps you need to take?

I don't think we can ever master an area, because things are always evolving. However, one must be close to mastery and be always open to learning new things. This way you can stay on top of all the trends and new strategies. Having this knowledge will elevate your game and your brand. * Attend workshops to learn and engage with fresh perspectives. This will level up your knowledge base. * Find opportunitie to challenge yourself, by creating something new, and using new softwares and tools. * While it is important to operate in your zone of competence, sometimes it is necessary to step outside of that and master a new area. Your goal is to ensure that your clients view you as credibile and knowledgeable. It is ok to not know everything.

I always say that, you can be the best at your job, and no one knows. Get comfortable with your accomplishments and start talking about them. The best way to do that is to establish yourself as an expert in the field. This will require you to produce the content to support your title. Utilize your social media platforms, especially LinkedIn, to add value through contributing to posts, hosting live Q & As. Find the avenue that best communicates your knowledge. Pitch yourself to speak at conferences, workshops and other events that can showcase your expertise. Offer free consultation as a start in exchange for testimonial about your service. Once you have created your community, ensure that you feed them with valuable content.

I think this is probably one of the most important relationships to your business. It is good to market and brand, but nothing is more believable than a client's referral. Therefore, it is necessary to treat your clients with care. Build solid relationships with your clients, and deliver what you promise them. Sometimes, you can go the extra mile just to ensure that they are happy. Get in the habit of doing follow-ups with your clients. This is not suppose to be a sales pitch, just a genuine, check in to see if the strategies are working. The best marketing tool is a referral from someone who has tried your work and proven the results.