Commercial/Generation 2

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Generation 1 continuity family

Generation 2

Toy commercial!
NEW toy commercial!

TRAAAAANSFORMERS!

When Hasbro said you

Should buy Generation 2

They played the theme song now ORCHESTRAL!

The CGI played

Got better day by day

But at the start it was a MESS-TRAL!

In nineteen ninety-four

They thought they needed more

So they set the commercials to a RAP!

They were tryin' for cool

But they came off as fools

'Cause the music just sounded like CRAP!

I hated the nineties!
I hate how you're whiney!

TRAAAAANSFORMERS!

Commercials for Generation 2 include everything in this article. Each sold separately.

1993

For this year, the toy commercials utilized CGI as provided by Lamb & Company for their animation segments, which would then be reused for the cartoon as its Title sequence and Commercial bumper animations. The toy footage would be filmed in model cities and deserts that were sadly not available to buy.

Mini-series cartoon promo [1]

Animation: CGI of the Cybernet Space Cube and excerpts from The Transformers: The Movie, which wasn't actually used as part of G2.

Narration: Cybernet Space Cube Guy and various local TV station announcers

Notes: This was a "Coming Soon" type promo that treated the first three episodes of G2 as their own mini-series.

It'll blast you into hyperspace!

Season One cartoon promo [2]

Animation: Cybernet Space Cube from the end of an episode and various cartoon excerpts.

Narration: Cybernet Space Cube Guy and various local TV station announcers

It's a journey of incredible adventure and explosive action.

Slipstream? I'm Ramjet!

"Did you forget who I am?"

Generation 2 comic book [3]

Animation: Prime drives down a road and transforms; Ramjet swoops down and transforms to robot mode, then runs and fires. Prime and Ramjet shoot each other and grapple; Prime sends Ramjet flying. There are TWO moons in the sky (Prophetic!).

Narration: Victor Caroli.

Driving to save the world from the evil Decepticons, Optimus Prime is the ultimate Autobot Hero! He's more than meets the eye he's a robot in disguise! {Transformers':} Going ballistic to destroy the Autobots and conquer mankind, Ramjet IS an eevil Decepticon! {Transformers! Robots in Disguise!} Heroic Autobots vs Evil Decepticons, with the fate of planet Earth hanging in the balance! {Transformers!}

Transformers:Generation 2. Coming Soon from Marvel Comics.

Generation 2 toyline [4]: An earlier version of the commercial formatted for theatrical release in 1992. Notably, Hasbro is mentioned in place of Marvel at the end.

Optimus Prime [5]

Animation: Highway/vs. Ramjet, recycled from the Generation 2 comics commercial.

Narration: Victor Caroli.

Toy Segment : Optimus Prime, in vehicle mode, is driven into a city-like area and converted to robot mode in a jump cut sequence, before the camera pans out to him wielding 2 not-to-scale missile launchers in a rocky area, after which he beats up Starscream before showing off his base mode. One brief Sound Pack demo later (with "Zok!" Sound effects), he uses those same launchers to shoot Starscream down a rocky cliff. The commercial ends with Prime turning to face the camera to say his name, before punching Ramjet into a pile of plastic cans and throwing Devastator (somehow) down another cliff.

{Transformers!} From across the galaxy to battle the evil Decepticon comes to ultimate Autobot Hero, Optimus Prime! Transforming from big rig to powerful robot, he's the greatest Autobot Warrior of them all! With a hidden battle platform! Twin Rocket Launchers for double the damage! And a light and sound power pack for real battle action! And When Optimus talks, "~~I am Optimus Prime!~~Uhmmm Mmptms Prmmm!", the Decepticons will run for cover!

{Transformers! Robots in Disguise!} Transformers: Generation 2. Optimus Prime is all you see here.

Optimus Prime [6] - Edited down from the previous commercial.

Color Changers [7]

Animation: Deluge drives down a race track; Drench pops up in robot mode to attack him; Deluge transforms and fires back. Deluge then transforms again at the end to fire at the screen.

Narration: Victor Caroli.

Toy Segment :A kid uses Gobots to spray Deluge, revealing his allegiance as a Decepticon in a dramatic zoom in. The 4 Color Changers are shown driving along a track with emphasis on the ones who's names were called out(With Deluge spraying Gobots). Jetstorm transforms via jump cut sequence and appears next to Deluge. Jetstorm is then given his water gun before they start squirting everywhere, even knocking Drench down.

An extended version of the Gobots and Deluge scene is then shown to wrap it up.

{Transformers!} From Planet Cybertron come mysterious new Color Change Transformers! But are they friend or foe? "Only one way to find out! Decepticon!" Its color change Jetstorm! Drench! Deluge and Gobots! Transform 'em from rad roadsters to awesome robots! Arm 'em with pump action aqua blasters! Blast 'em with hot water to ~~create disturbing imagery~~ find out whose side they're on! "Show your true colors, Deluge! Decepticon!"

{Transformers! Robots in Disguise!} Transformers: Generation 2. Color Change Cars each sold separately.

Color Changers [8] - Edited down from the previous commercial.

LISTEN TO THE CRUSTY RECORDING OF DOOM

Megatron [9]

Animation: Prime drives and transforms, but something targets his head with a computer readout. Megatron rolls up, transforms and fires, tackling Prime.

Toy segment: Megatron completely trashes a poor Optimus Prime toy, knocking him down a hill, rolling over him in tank mode, etc.

Narration: Victor Caroli, basically saying that Prime sucks and Megatron can kick his skidplate.

{Transformers!} From Planet Cybertron comes Optimus Prime's greatest challenge! Megatron, the evil Decepticon leader, crushes Prime with power-sound treads! Transforms from battle tank to deadly robot. With power arm lasers! And lock and load super sound cannon! Megatron can blast Prime into spare parts! Listen to the voice of DOOM! "Megatronattack." [sic]

{Transformers! Robots in Disguise!} Transformers: Generation 2, Megatron is all you see here. Optimus Prime sold separately.

Megatron [10] - Edited down from the previous commercial.

Jets and cars (Starscream, Ramjet, Inferno, Jazz, Sideswipe) [11]

Animation: Starscream and Ramjet fly over rocky desert; Ramjet transforms and lands in altered footage of the original comics ad. Jazz drives through a roller coaster city highway and transforms, with what appears to be Sideswipe next to him splitting off when coming to the ramp.

Narration: Victor Caroli.

Toy Segment: Ramjet and Starscream soar into a city, and after one jumpcut sequence for the former, they appear in a rocky desert . Starscream then shoots Inferno (in Vehicle Mode) with his missiles. Inferno, Jazz and Sideswipe roll in on roads, showing up as they are named dropped, followed by a jumpcut sequence for Jazz, who is equipped with a rocket launcher to shoot Starscream into a pile of plastic cans, while Inferno has a brief jump cut sequence before squirting his water cannon from atop a nearby building.

{Transformers!} Its the evil Decepticons, powerful jets that transform into evil Decepticon robots! With missile launchers and light and sound power packs! But first, they'll have to battle the heroic Autobots! Inferno! Jazz! Sideswipe! They're: {Robots in Disguise!} Jazz strikes back with a robot-ripping rocket launcher. And Inferno's water cannon is rainin' pain! {Transformers!}

Transformers: Generation 2. Autobot Cars and Decepticon Jets each sold separately.

Jets and cars [12] - Edited from the previous commercial.

Little did Bonecrusher know he unleashed the very thing that could have destroyed both him and his fellow Constructicons.

Constructicons / Dinobots [13]

Animation: The Constructicons drive at the camera, scraping and tearing up the ground, Bonecrusher transforms into a very off-model robot mode and smashes an electrical box. Devastator smashes the ground, but the three Dinobots emerge from a fissure and attack. Dino mode Grimlock grabs Devastator by the leg and throws him aside.

Toy Segment: The Constructicons are seen in a rocky terrain, with Long Haul trundling in slowly before converting to robot mode via a jump cut sequence and joining the rest of his team to ride a conveyor belt outwards. The team then forms Devastator,who destroys 2 plastic pipes. The fissure from the animation is shown in the set, with the Dinobots emerging. Dino Mode Snarl flips Long Haul over while Grimlock mauls Scavenger's alt-mode, before the latter transforms in a jump cut sequence before being shown with his comrades, all in robot mode and equipped with their weapons, before sending Devastator tumbling to his doom.

Narration: Victor Caroli.

Notes: The Constructicon toys pictured in the commercial are the 1992 European versions. How these toys were able to stay combined as Devastator, when the aforementioned version of Hook is missing the pin needed to attach Bonecrusher, is unknown.

{Transformers!} Its the evil Constructicons! Decepticon vehicles built to destroy Planet Earth! More than meets the eye, they're robots in disguise! And the Constructicons can combine to form the dreaded Devastator for really big destruction! But the Constructicons unearth big trouble. The heroic Dinobots, Snarl, Slag, and Grimlock. These massive monsters transform into mighty robots! They'll blast those Decepticons into extinction! {Transformers! Robots in Disguise!} Transformers:Generation 2. Dinobots and Constructicons each sold separately.

Dinobots [14] - Edited from the previous commercial.
Constructicons [15] - Edited from the previous commercial.

1994

This year, inspired by the increase of its use in the likes of Jurassic Park and other major blockbuster films, the commercials would see the CGI animation established in last year's set being blended in with live-action environments. AFCG Inc would handle the animation for this set of commercials in lieu of Lamb & Company, sporting much glossier and more detailed robots compared to the simplistic boxy models of the 1993 ads.

Season Two cartoon promo #1 [16]

Animation: Excerpts from The Transformers: The Movie and one excerpt of Trypticon taking a bite out of a ship from The Ultimate Weapon

Narration: Oddly enough, Garry Chalk in his first work with Transformers and various local TV station announcers.

Notes: The sound clips of Megatron and Prime which play over the commercial do not actually go with any of the animation shown.

You will enter the Cybernet Space Cube with 3D effects you can really sink your teeth into!

Season Two cartoon promo #2 [17]

Animation: Cybernet Space Cube effects and excerpts from The Transformers: The Movie.

Narration: Garry Chalk and various local TV station announcers.

"Transformers: Generation 2. Get ready for the ride of your life!"

Season Two cartoon promo #3 [18]

Animation: The exterior of the Cybernet Space Cube with morphing symbols, Spacecube effects, and excerpts from The Transformers: The Movie.

Narration: Garry Chalk and various local TV station announcers

Tune in and be transformed! So that's where Bob Skir got his inspiration.

For once Superion doesn't solely focus on crushing cons.

Aerialbots / Combaticons [19]

Animation: Five jets soar over a live-action neighborhood; Silverbolt transforms and lands before a hyper-excited kid. " Superion and Bruticus slug it out in the kid's neighborhood; Superion moves the kid to "safety" five feet away.

Narration: Victor Caroli. (Each sold separately.)

Toy Segment: The Aerialbots are shown flying over a silver road, with Air Raid even shoving Blast Off aside. Silverbolt then fires on Swindle before converting to robot mode in a jump cut sequence and briefly posing with his teammates, who he then merges with to form Superion to knock down the smaller Combaticons. Later, Onslaught leads the Combaticons (with Blast-Off notably grounded for some reason) in a counterattack, shooting a missile before converting to robot mode and knocking Air Raid off the same platform his subordinates were stationed on briefly before. He then combines with them with to form Bruticus and ~~kicks~~ taps Superion's shoulder, causing the Autobot gestalt to fall over. However, a later firefight saw Superion shoot Bruticus down and shatter back into his components.

Notes: Silverbolt (G1) and Superion share the same voice from Garry Chalk.

Jet formation!" "Jet transformation!" {Transformers!} The Aerialbots are taking their shot, Silverbolt's blasting the COMBATICONS!/They can all c-c-change and be rearranged, to form the super robot, SUPERION!/

The Combaticons are WARRING / Onslaught is ROARING / He is one metamorphing DUDICUS / They all combine / and kick Superion's behind / as the big bad battling BRUTICUS! {Robots in Disguise!} "That was brutal!" "No, that's BRUTICUS!" Transformers:Generation 2. Aerialbots and Combaticons each sold separately.

Rotor Force / Laser Rods [20]

Animation: At a race track, a live-action kid watches some of the Laser Rods race; Sizzle transforms and punches a pole aside. A moment later, Leadfoot also transforms, and fires a rotor blade.

Narration: Victor Caroli. (Each sold separately.)

Notes: Sizzle has a speaking part. Leadfoot's "Cause I'm a transformin' rotor!" [sic] is voiced by Garry Chalk. One can glimpse AFCG Inc's name on the tires of both Sizzle and Leadfoot.

Sample lyrics: Flying all around / On the air and on the ground / Transformer rotors are SPINNIN'! / They can change before your eyes / into rotor-shooting guys / When they get into a battle they be WINNIN'!

Holy crap, did Sizzle kill that kid?

Nowhere has a child looked more excited than this.

Combat Heroes [21]

Animation: A live-action kid whines about a "battle tank" driving down his suburban street; it changes into Megatron. Fortunately, Prime is parked right behind the kid, and transforms to fight Megatron. "Battle THIS!" A moment later, the kid cheers for truck mode Prime, only to have another truck transform into Prime — "Uh, over here."

Narration: Victor Caroli. (Each sold separately.)

Notes: Includes Peter Cullen voicing Optimus Prime.

Sample lyrics: It's heavy metal crunchin' time / as Optimus Prime / goes toe-to-toe with Combat Megatron / Prime is one tough dude / underneath his hood / he's a transformin' missile firin' phenomenon!

Combat Heroes [22] - An edited, but still 30 seconds in length, version of the previous commercial. The CGI intro is shortened and only the narrator, Victor Caroli is heard talking. Caroli continues on with his spiel, replacing the rap. The ending CGI segment has the shot of the first Prime truck cut out, going straight to the kid turning around to see Prime transform and exclaim "Born to transform!".

Child endangerment at its finest.

Dreadwing and Smokescreen [23]

Animation: A kid runs down a city street, fleeing Dreadwing, who strafes the street before transforming to tank mode while Smokescreen flies overhead. On a downtown street, the kid cries for help as Dreadwing and Smokescreen transform to robot mode in front of him,Electro and Sizzle (yes, Sizzle the Decepticon) drive up and transform, fighting the pair, but in the end, they get picked up and smashed into each other by their foes.

Narration: Victor Caroli.

Toy Segment: Dreadwing flies in, ramming Jazz and (what appears to be) Leadfoot as he crashes through a plastic wall before opening fire with his Gatling gun, aiming for an unsuspecting Leadfoot and Volt from behind, with close up on his missiles running out and a hand slamming a see-saw with Drench and (seemingly, again) Leadfoot to show off its power. Dreadwing then ejects Smokescreen and converts to tank mode, showing both modes off before the 2 bots transform to robot mode, shooting down Drench and Leadfoot before pushing Superion off a table.

Notes: Dreadwing speaks twice in this commercial, unfortunately, his voice actor is unknown.

"Run it's Dreadwing!" "And Dreadwing's twice as deadly!"

New DreadWING is punishING/ His Gatling gun is illIN'!/ This Decepticon bomber's a Transformer-rama/, A three-in-one villain that's chillIN'!

Combat tank and sonic jet Transform into double-trouble robots/ Their missiles go boom/ Spelling certain doom/ As they take apart the awesome Autobots!

"Autobots! HALP!" [sic]"No one can save you... from ~~mustache-twirling~~ triple-changing Dreadwing!"

Transformers: Generation 2. Dreadwing is all you see here, other figures sold separately.

Dreadwing [24] - Edited down from the previous commercial, with the rap removed. Dreadwing speaks the line "Born to transform."

"It's Dreadwing!" The evil Dreadwing is a triple changer! Transforming from stealth bomber into a combat jet and battle tank. The jet transforms. And the tank transforms, into evil double robots!

Cyberjets [25]

Animation:

Narration: Victor Caroli.

Notes: This commercial is a 15-second version, typically the length of an edited version. To date, no full 30-second version has surfaced online, which is a shame, because it would probably have a rap song.