This is a powerful little volume that contains within it ideas with the power to better our planet and the quality of life of its inhabitants. By moving away from the industrial capitalism course that has held over a centuries' worth of employees in its thrall, and instead focusing on endowing employees with significance and the creative space and ability to better themselves, their team, their product and their customers; we advance past the generations of workers trained as automatons striving only for existence, if they are lucky.

This compact and worthy little volume should be part of the business library of anyone in business, particularly those who want to be leaders, managers, or part of a team. Anyone who would like to break out of the daily grind and see a way forward, filled with positivity, in fact. Corporate managers and leaders should have this on their desk, no further than an arm's reach away.

It was so refreshing to read this book and see suggestions and steps that could lead to a positive outcome for employees and businesses alike. Particularly in the current state of our country and the world at large; which is overwhelmingly depressing. Only by profound change in many aspects of life will the world and its inhabitants be able to move forward, and one of those profound changes will be the ability to work and live together in unity. This book addresses one of those profound changes in a very emphatic way.

I have not read the author's previous books and didn't know what to expect. I'm grateful to have received The Song of Significance through Goodreads Giveaways and had the opportunity to read this profound book. As I mentioned, I really needed some positivity and hope and this volume contains that in abundance. ( )

For those new to Seth Godin let me first direct you to his blog as a place to start. It's hands-down the best daily blog I've ever followed for business and marketing discussions, and I've been following it for over two decades now. Zooming out from the blog and his numerous thought-provoking presentations you can find online, there are four books of his which I believe encapsulates the heart of the message he's been crafting and polishing all his life. They are Tribes, Purple Cow, Linchpin, and The Dip. And the message for sustaining a successful profession career is, simply put, be remarkable (Purple Cow and Linchpin), target who your audience is (Tribes), and persevere by focusing on the high-value work or cutting your losses and moving on (The Dip).

The Song of Significance is another solid entry in Seth Godin's bibliography even though it's a variation on his core message. ( )